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本帖最后由 Edinburgh 于 2011-1-29 17:33 编辑
百利金公司法国地区的CEO讲解了pelikan 鹈鹕鸟的来历:
The brand's logo is its symbol.
It represents a pelican feeding its fledglings.
Interestingly, Pelikan, in 1878, was one of the very first registered trademark in Germany.
You first have the notion of ‘family’.
At the beginning of its history, our company organized the building of houses for its collaborators.
During an exhibition on Pelikan’s history, a worker who had stayed over forty years in the company mentioned the respect of the work and this precious legacy :
"the prime importance of the transmission of know-how.”
大鹈鹕鸟面对小鹈鹕鸟的寓意了"家族传承的重要"
外文翻译过来肯定变味儿,所以自己看原文自己体会吧。 |
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